Why You Should Craft Your Meta Description

by Gabriel

Have a look at these Google search results:

Happily our client Kevin Henry is leading the field at the top of the page. If you want to know how we do that, we explain our simple but effective approach to SEO on this page.

But position is not the only difference. Have a look at the words. Where all the other estate agents say who they are and what they do, Kevin Henry also tells readers why they should choose them above the competition.

KH_SERP_2

In other words, your meta description is too important an opportunity to waste. Whereas many of the also-rans allow Google to crawl through their site, composing a meta description out of fragments (hence the ‘…’), we have crafted a couple of lines for KevinHenry that give a strong impression of the company, and a compelling reason to click to find out more.

It’s a small thing that makes a big difference.