Have a look at these Google search results:
But position is not the only difference. Have a look at the words. Where all the other estate agents say who they are and what they do, Kevin Henry also tells readers why they should choose them above the competition.
In other words, your meta description is too important an opportunity to waste. Whereas many of the also-rans allow Google to crawl through their site, composing a meta description out of fragments (hence the ‘…’), we have crafted a couple of lines for KevinHenry that give a strong impression of the company, and a compelling reason to click to find out more.
It’s a small thing that makes a big difference.