Content Strategy for Small Businesses (SLIDES)

by Gabriel

Earlier this week I spoke to the London Content Strategy Forum about doing content strategy for SMEs. Three other speakers did great presentations, which I would caricature as:

  • Kate Kenyon: CMS is a junior colleague who reports to you. Tell him to shape up or he'll get fired. 
  • George Webster: The message should be as compelling as a Hollywood story.
  • Anne Caborn: Senior management don't care about content. But they care about governance. Kerching!

These are my slides.

 

And here's an explanation of the 'selling camels' slide at the end.

UPDATE 22/11/11: The video of the talk is now available:

Gabriel Smy — Content strategy for small businesses from Together London on Vimeo.