Cambridge Houses Don't Come in Widescreen

by Alan

New website design for TuckerGardner

 

As part of this we used a wide aspect ratio (short and fat) to give a cinematic feel to photos. We thought it would illustrate the setting and space around the property, and conventional wisdom suggests that wide angles make an interior look bigger.

Is that always the case? When filming the prison scenes in Capote, Director Adam Kimmel used a wide angle lens to make the cells look smaller. By showing three out of four walls of a tiny room, he showed the viewer how cramped it was.

If the property is a three story townhouse, or a bijou terraced cottage, then the house may not fit into the frame. When you have a smaller room, keeping the angles modest may show it in a better light. Our recent round of design changes for the TuckerGardner website drew on this principle. We changed the aspect ratio of photographs to showcase interiors better and avoid cropping to roofs and gardens.

Design choices are often a compromise and the trade off here requires visitors to scroll or swipe further down the page. However photography is such an essential part of marketing houses that presenting photos in the best possible way is worth it.