Technology pioneers, Cambridge Medical Robotics (CMR) are developing a next-generation surgical robotic system. The new system will perform a much wider range of keyhole surgeries than its forerunners, making this kind of procedure more accessible and affordable in future.
Unsurprisingly, the potential for growth in this market is huge. Global annual revenues are expected to reach $20billion dollars by 2021 and some big names have recently thrown their hat in the ring.
Suffice to say, CMR’s work will be attracting even more interest from journalists, investors and industry experts in the future.
So they asked us to build them a new website to help them communicate their aims and ambitions to a wider audience.
The site needed to:
● Provide a coherent message about Cambridge Medical Robotics and the type of work they do - positioning them as thought-leaders in their field.
● Provide a place to share important news and updates.
● Provide users with a seamless user experience on any device and improve usability for touch screens
Importantly, the new content management system needed to be extensible and grow in line with their product lifecycle. Right now, the product specifics are highly confidential, but more information will be shared as it develops.
Umbraco 7 was the obvious choice. It’s a really intuitive platform that gives web-managers complete editorial control, allowing them to add, delete and reorder pages, without any intervention from us.
Sharing news updates, tweets and the latest job vacancies is now a 10 minute job for CMR, which means more time to devote to more pressing surgical matters.