Checkatrade

Checkatrade's unique business model distinguishes it from other rated tradespersons directories. Tradesmen and women join Checkatrade to be rigorously vetted, then continually monitored through customer feedback. The real and thorough feedback is published on the Checkatrade website, where the public can search for the most trusted and proven workers in their area.

The company started in response to a local need in Selsey, before spreading rapidly across the south coast and now further up the country. They are concerned not only with helping the public to find trusted traders, but also in helping their members to be able to prove their credibility, with an impressive range of information and marketing services behind the scenes. 

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The story so far

  1. Checkatrade Goes Mobile

    Gabriel

    Consumers might have a burst pipe and need to find a plumber quickly. They might want to get a kitchen fitter booked while they’re on the move. Or they might be dual screening on the sofa – checking the company out on their phones after seeing the TV ad.

  2. Writing for Mobile

    Gabriel

    Nielsen identifies a paradox of mobile users: they want to kill time but not waste it.

  3. Does Impartiality Make TripAdvisor's Reviews Less Honest?

    Gabriel

    I could go on the website right now and write a cruel story about a hotel I have never even heard of, never mind stayed at. And it would be published.

  4. Solr Powered Search

    Ian

    We tweaked Solr to work for Checkatrade, pimping our client's search to make it faster and more customisable.

  5. "Can I Have a Checkatrade?"

    Gabriel

    We incorporated an application structured around workflow rather than data, increasing the throughput by 400%.

  6. The Checkatrade Challenge: Writing for Multiple Audiences

    Gabriel

    Here’s the tricky bit: tradespersons might check out the consumer sections to see how well it appeals to the public and therefore how effective it would be for their business. Consumers, likewise, might explore the sales pitch to tradespersons, to see whether the service is really worth its salt as an arbiter of quality.