Once you've honed the ideas with your architect, designed the functionality and appearance, cracked the business model and broached a content strategy – it's time to make it happen. Web development is the process of building the thing. Bring in the project managers, the technology specialists, focus, inspiration, plenty of problem-solving and hard graft. Lubricate well with tea. The result – a well-built system that we all can all be proud of.
In terms of tools and programming, we're a Microsoft shop, with experience in .NET technologies to the most unfathomable levels of geek. But we do turn our hand to other tools when they are right for the job.