In short, I used Google Reader to not miss anything.
The simple, say-it-once approach gets the message across clearly, without causing the reader to gouge her brain out with a plastic fork.
You’ll wonder what the difference is between SMOG, Flesch-Kincaid, ARI, Coleman Liau…? The answer is very little. Also, who cares?
No, really, who writes all those little words that play such an important role on a website?
Good advice is freely available if you know what you’re looking for.
Nielsen identifies a paradox of mobile users: they want to kill time but not waste it.