Fresh Message for Fresh Meat
Not only did we add a section with a map for the new location; we also had to rewrite the copy to reflect the new business model.
Sorry to interrupt…
If you like what you've read so far, join us on LinkedIn to talk all things digital product development with our team of experts.
Whitfield has been evolving in the way that it operates for a while. Adding the houses in Ipswich forced the issue because the business model in Suffolk is different to Cambridge and Colchester.
We helped the property company to define its new unique selling points and marketing messages, writing the copy to express them for the website. Because the messages are different according to location, we restructured the student website to show benefits according to each place.
It did mean axing my favourite bit of copy from the original site: ‘No Piggy in the Middle’ – but the refreshed website has more eye-catching benefits for students in all three locations.
Ready to solve your problems?
We'll help meet the challenges facing your growing business. Get in touch and tell us what you need, the team can't wait to hear from you.
