Digital assessment comes of age

The 2020 pandemic forced the mental healthcare sector into realigning services and treatment. More people asking for help meant there simply aren’t enough qualified psychiatrists to provide full assessments. Instead, GPs use questionnaires to spot conditions like depression and anxiety, but these are decades old and relatively low-resolution.

In response, the product which would become Censeo grew from late-2010s studies at Cambridge University’s Centre for Neuropsychiatric Research. Trials involving over 5,000 people produced a branching analysis platform of more than 1,700 questions.

Capturing this deep process in an accessible user journey called for specialist expertise. Our track record with other digital healthcare clients like ieso and Oxford VR was all the proof Psyomics needed.

Discovery: Stacks to learn

The beating heart of the platform had already been created by Psyomics’ in-house functional programming specialist. It didn’t take long to familiarise ourselves with the existing technology stack.

The front end was built in React, which we know well. Other elements intrigued us more and provided a few refreshing changes. Building and hosting used Amazon Web Services (AWS) instead of our usual go-to, Azure. We’d get to play with platforms like GitHub Actions and Amazon’s Cloud Development Kit (CDK).

On top of that, everything was serverless. Hosting code in lambdas meant, in theory, we could scale forever without spending time building and maintaining containers. It’s a good deal, even at the cost of easy local development. As long as we structured our work effectively, which we do, we were getting a lot in return.

Despite being built up organically over years, this was actually a lovely bit of software to work from. It sparked a lively office debate over whether AWS with the CDK looks nicer than the more manual-feeling Azure. 

We also quickly spotted opportunities in these new platforms. Creative use of GitHub Actions got our build time from 15 minutes down to 7 or 8. That enabled a faster build-deploy-test feedback loop.

In other words, it was all a more than solid basis for us to help turn complexity into clarity.

UX design guiding mental health therapy 

Psyomics had a strong understanding and foothold in their market. The NHS was one route with a lot of potential. But what about selling D2C or B2B via workplace health schemes? It was clear that the opportunities and reach for Censeo was vast, making the UX work for login and sign-up processes complex.

Each option involved accessing the service and delivering a assessment slightly differently. We also had integrations with other systems to think about. The NHS route, for example, needed Censeo to access NHS records and check eligibility for treatment.

Designing for information triaging, evolving efficiencies

A typical user journey might potentially take someone through hundreds of questions, from a database of over 1,700. How could we help people pass from the start to the end points with as little friction as possible?

Things got more complex in that there were multiple possible formats for both capturing and reporting data. Some questions could be answered quantitatively. Others called for fuzzier degrees of truth, while others could only be addressed qualitatively by written answers. All these datasets had to work together.

It was decided that questions would be broken up into sessions. Users’ answers to the first session would dictate the questions they saw in the next, and so on. Say early questions indicated the possibility of a condition like social anxiety, for instance, future questions would be tailored to zoom in on anxiety, providing the highest-resolution picture of a person’s mental health possible.

How these questions would be grouped formed the bulk of the UX work. But there were also shortcuts and improvements we could suggest to help people move through the process faster. A single-keypress answer feature is only one example, albeit a really helpful one for users. The balance was to streamline the assessment, while making sure each question retained the user’s full attention and focus.

Outcome: Putting care into action

The finished platform gives mental health services a powerful triage tool. In late 2022, Hertfordshire Partnership University NHS Foundation Trust (HPFT) began a two-year partnership with Psyomics. Using Censeo, they’re dramatically shortening service users’ pathways to the right treatments.

At a time when healthcare is stretched to breaking point, tools like this offer a tangible means really make a difference. All it takes is a spark of inspiration, and a deep knowledge of how digital healthcare products get used.

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